Candidates can develop their personal brand during the UPSC preparation phase by showcasing their unique qualities, experiences, and perspectives through various platforms. Engaging in online discussions, writing blogs, or sharing knowledge on social media can create an identity that resonates with the values of public service. Networking with peers and mentors helps in building a reputation rooted in integrity and diligence. Furthermore, honing effective communication skills allows candidates to articulate their thoughts convincingly, enriching their personal brand as they prepare for the exams.