Personal branding plays a vital role in civil service interviews, as it allows candidates to present their unique strengths and experiences effectively. A strong personal brand helps aspirants communicate their values and competencies clearly, differentiating them from others. Articulating their motivations and achievements confidently can leave a lasting impression on interviewers. Additionally, candidates can align their personal branding with the core values of the civil service, demonstrating their commitment to public welfare. This strategic self-presentation can influence the interview panel's perception, ultimately enhancing the aspirant's chances of success.