Social media influences UPSC preparation strategies by providing platforms for knowledge sharing, discussion, and networking among aspirants. Candidates often use social media to access study materials, current affairs updates, and insights on effective preparation techniques. Online communities facilitate peer support, enabling aspirants to exchange strategies and resources. Additionally, social media helps in connecting with mentors and experienced candidates who share valuable tips. However, while it offers advantages, it's crucial to manage time effectively and filter out distractions to ensure it doesn’t interfere with focused study routines.