SWOT analysis plays a crucial role in preparing for the UPSC exam by helping candidates assess their strengths, weaknesses, opportunities, and threats. Identifying personal strengths enables aspirants to build confidence, while recognizing weaknesses allows for targeted improvement. Opportunities, such as available study materials or support groups, can enhance preparation strategies. Lastly, acknowledging potential threats, including distractions or time management issues, helps develop proactive solutions. By conducting a comprehensive SWOT analysis, candidates can create tailored study plans that align with their individual needs and circumstances.