The Kwanzaa festival celebrates African-American culture and heritage by emphasizing unity, community, and the rich traditions of African ancestry. It features seven principles, known as the Nguza Saba, which promote values such as self-determination and collective work. Rituals include lighting the kinara, storytelling, and sharing meals, all fostering a sense of belonging and cultural pride. Through art, music, and dance, Kwanzaa serves as a powerful reminder of heritage while encouraging the preservation of traditions among future generations.