The main highlight of the Albuquerque International Balloon Fiesta in New Mexico is the mass ascension of hot air balloons, typically occurring at dawn. This event draws hundreds of colorful balloons that fill the sky, creating a breathtaking spectacle for thousands of spectators. The festival features various themed balloon designs and provides opportunities for balloon rides and interactive experiences. Attendees can enjoy live music, artisan vendors, and food stalls, making it a vibrant community celebration that emphasizes both aviation and artistic creativity in balloon design.