Oktoberfest is renowned for its unique beverages, particularly the bier brewed in Munich, typically a Marzen style. This beer is characterized by its rich flavor and higher alcohol content, setting it apart from regular brews. Visitors also enjoy traditional German beverages like Radler (beer mixed with lemonade) and various local wines. The festive atmosphere encourages the consumption of these drinks alongside hearty German cuisine, creating an immersive celebration of Bavarian culture.