Setting fitness goals can significantly enhance motivation by providing clear targets to strive for, fostering a sense of accomplishment once achieved. Specific, measurable, achievable, relevant, and time-bound (SMART) goals create a structured path for progress, which can be highly motivating. These goals can help maintain focus and drive amidst challenges, making it easier to track progress and stay engaged with exercise routines. Additionally, celebrating small victories along the way builds confidence and encourages individuals to continue pursuing their fitness journey, ultimately leading to more sustainable habits.