Fitness tracking technology influences physical activity by providing users with real-time data regarding their performance and progress. Devices such as smartwatches, fitness bands, and mobile apps track metrics like steps, heart rate, and calories burned. This information fosters accountability and motivates individuals to set specific goals for improvement. Moreover, by sharing progress on social platforms or with friends, users can leverage a sense of community that encourages adherence to workouts. Overall, fitness tracking empowers people to take charge of their health and well-being.