When selecting athletic footwear, several factors should be considered, including fit, support, and activity type. Proper fit is crucial; shoes should provide ample room for the toes while securely holding the heel. Different activities, like running or basketball, have unique requirements for cushioning and stability. Consider also the shoe's durability and traction. If possible, try shoes on at the end of the day when feet may be slightly swollen to assess comfort. Pricing, brand reputation, and customer reviews can also help guide the selection process.