Setting fitness goals is important as it provides direction and purpose for an exercise regimen. Goals delineate clear objectives, allowing individuals to focus their efforts on specific areas, whether it's weight loss, improved endurance, or increased strength. Having well-defined goals can motivate individuals to stay committed and track progress effectively. Additionally, achievable goals can build confidence and foster a sense of accomplishment as individuals reach milestones. Overall, fitness goals help create a structured plan and enhance personal accountability, contributing to long-term success in maintaining a healthy lifestyle.