During the Roaring Twenties, significant societal changes reshaped American culture. There was a cultural shift toward consumerism, driven by economic prosperity, as mass production made goods more accessible. Jazz music flourished, symbolizing the era's cultural liberation, alongside the emergence of flappers, who challenged traditional gender roles. The period also saw the Prohibition era, which highlighted the conflict between modernity and traditional values. Urban migration increased, and there was a profound impact on race relations, culminating in the Harlem Renaissance, showcasing African American culture and creativity. Overall, the Roaring Twenties changed social norms and laid the foundation for modern American society.