Myths influence contemporary societal attitudes and values by shaping cultural narratives that guide behavior and beliefs. They often provide archetypes and moral lessons that resonate with modern life, offering frameworks for understanding complex issues. For instance, myths can explore themes of heroism, betrayal, and redemption, which continue to be relevant in today's society. As stories evolve, they also adapt to reflect changing norms, helping societies navigate ethical dilemmas and maintain cultural continuity.