Characters in myths reflect the values of their society by embodying the cultural ideals and moral standards of their time. For example, heroes often represent traits such as bravery, self-sacrifice, and honor, serving as role models for the audience. Their struggles and triumphs often mirror societal challenges, reinforcing what is considered virtuous behavior. Additionally, villains often highlight the opposite values, such as greed or betrayal, providing a contrast that clarifies community ethics. Through these portrayals, myths become a powerful vehicle for transmitting social norms and collective identity across generations, shaping individuals' understanding of their culture.