Myths instill cultural values in societies by serving as narratives that convey moral lessons and ethical principles. They reflect the collective beliefs and ideals of a community, often emphasizing virtues such as honor, courage, and compassion. For instance, tales of heroes overcoming adversity teach values of perseverance and integrity. These stories reinforce societal norms while providing frameworks for understanding human behavior, enabling cultures to articulate their identities and maintain cohesion through shared narratives that illustrate appropriate behavior and communal expectations.