Storytelling is crucial in preserving mythology as it enriches cultural memory and identity. Myths convey moral values, societal norms, and historical narratives, often through tales passed down orally or in written form. They shape collective beliefs and provide explanations for natural phenomena, human behavior, and existential questions. Additionally, storytelling acts as a tool for education, fostering community bonds and continuity across generations, thus ensuring that the core messages of myths are maintained despite changes in society.