Myths played a crucial role in ancient societies by providing frameworks for understanding the world, explaining natural phenomena, and establishing moral guidelines. They served as a collective memory of a community, embedding cultural values in storytelling traditions. Myths helped create social cohesion, offering shared narratives that reinforced a sense of identity and belonging. Additionally, they facilitated rituals, religious practices, and governance, wielding profound influence over daily life, societal norms, and the collective psyche of those who upheld them.