The beloved deity associated with love and beauty in Hindu tradition is Kamadeva. Often depicted with a bow and flower arrows, he is seen as the god who inspires desire and affection. His narratives emphasize the importance of love in personal and cosmic harmony. Additionally, the goddess Rati serves as his companion, symbolizing the idea that love transcends physical beauty and connects with the spiritual essence. Kamadeva's influence is prominent during various cultural celebrations, reinforcing love's celebrated role within the Hindu ethos.