Political messages are conveyed through advertisement by employing persuasive techniques to influence public perception and behavior. Advertisements can take various forms, including television spots, social media posts, and print materials, and typically emphasize key themes, slogans, and visuals to capture attention. They aim to highlight a candidate's strengths, policy positions, or issues while appealing to voters' emotions and values. Effective political advertising also involves targeting specific demographics to maximize outreach and engagement. Ultimately, political ads serve as vital tools for informing the electorate and shaping the narrative surrounding campaigns and issues.