Social media can be leveraged for political campaigns by providing platforms for outreach, engagement, and mobilization of supporters. Through targeted advertising and shareable content, candidates can communicate directly with voters, bypassing traditional media intermediaries. Social media enables real-time interaction and feedback, fostering a sense of community among supporters. Moreover, campaigns can utilize data analytics to refine strategies, understand voter behavior, and adapt messaging to resonate with audiences. Overall, effective use of social media enhances candidates' visibility and can significantly influence electoral outcomes.