Grassroots movements leverage social media to mobilize support by using digital platforms to spread awareness, organize events, and engage communities. These movements often rely on viral messaging to amplify their causes, bypassing traditional media channels. Social media enables real-time communication, fostering a sense of unity and shared purpose among supporters. Through targeted campaigns, grassroots organizations can reach specific demographics, personalize their messaging, and promote calls to action. Ultimately, social media serves as a critical tool for enhancing visibility, encouraging participation, and driving meaningful change at both local and national levels.