Identity politics influence political narratives by centering the experiences and needs of specific social groups, such as those defined by race, gender, or sexual orientation. These identities shape individuals' political perceptions and priorities, leading to advocacy for policies that address their unique challenges. This approach can enrich political discourse but also polarize opinion by emphasizing difference over commonality. Party platforms may shift to align with diverse identity narratives, culminating in targeted outreach efforts. However, while identity politics can galvanize support, it also risks oversimplifying complex issues or fostering divisive rhetoric, complicating collective action.