New technologies, especially social media, have dramatically transformed political campaigning by enhancing communication and engagement. Candidates now use platforms like Facebook and Twitter to connect with voters, disseminate information, and mobilize support in real-time. Data analytics allows campaigns to target specific demographics more effectively, optimizing resource allocation. Additionally, the rise of digital fundraising has made it easier for candidates to gather financial support from a broader audience. However, these technologies also raise concerns about misinformation and data privacy, illustrating a complex relationship between innovation and political integrity.