Populist leaders often employ rhetoric that resonates emotionally with the public to gather support. They typically frame political issues in terms of a dichotomy between "the elite" and "the common people," appealing to grassroots sentiments. Through simplified messages and a focus on national identity, they mobilize support by promising to act on behalf of the underrepresented. This approach often includes using charismatic language and personal anecdotes that create a sense of connection. By positioning themselves as champions of the people, populist leaders can effectively galvanize their base and generate widespread appeal.