Technological advancements have transformed electoral processes, enhancing both accessibility and engagement. Innovations such as online voting, digital campaigning, and social media outreach enable candidates to connect with voters more effectively. However, technology can also lead to challenges, including concerns over cybersecurity, misinformation, and the digital divide which may disenfranchise certain populations. The rise of data analytics has allowed campaigns to target specific demographics more precisely, influencing strategies and voter turnout. Ultimately, while technology enhances democratic participation, it also necessitates careful consideration of its impact on the electoral landscape.