Digital campaigning has transformed the electoral process by leveraging technology to engage voters more directly and efficiently. Social media platforms have become vital tools for candidates to communicate their messages, mobilize support, and fundraise. The rise of data analytics allows campaigns to target specific demographics with tailored messaging, enhancing voter outreach. However, digital campaigning also raises concerns about misinformation and the potential for manipulation. The emphasis on online engagement can disadvantage those with limited internet access, potentially skewing participation. Overall, while digital campaigning offers innovative opportunities, it also presents unique challenges to democratic integrity.