Electoral behavior varies across demographic groups due to differences in education, age, race, and socioeconomic status. For instance, younger voters may lean towards more progressive candidates, motivated by issues like climate change and social justice. In contrast, older demographics often prioritize stability and may favor conservative policies. Income levels also play a role, as wealthier individuals typically align with differing interests compared to lower-income voters. Understanding these patterns helps political parties tailor their campaigns, ensuring they resonate with diverse populations for greater electoral success.