Grassroots campaigning focuses on building support through community engagement and direct interaction, contrasting with traditional methods that often rely on media outreach and high-profile endorsements. Grassroots efforts prioritize local issues and aim to mobilize volunteers and activists, fostering a sense of ownership among constituents. This approach encourages participation from a broader demographic and can be more cost-effective, as it relies on small donations and volunteer efforts. While traditional campaigns may have greater reach, grassroots campaigns can create lasting connections with voters, leading to more sustained support.