Media representation affects elections by shaping public perceptions of candidates, issues, and party ideologies. The coverage given to candidates can influence voter opinions, determining which issues gain traction in public discourse. Positive or negative portrayals can sway voter sentiment, impacting candidates’ perceived viability and electability. Furthermore, media framing can create biases, affecting the narrative around particular policies or events. Thus, the media serves as a powerful tool in shaping electoral outcomes, highlighting the importance of diverse, fair representation in journalism.