Political discourse evolves during election cycles as candidates and parties adapt their messages to resonate with voters. As issues emerge, candidates may shift their platforms in response to public sentiment, often focusing on hot-button topics such as healthcare, economy, and immigration. The tone of the discourse can also become more polarized, reflecting broader societal divisions. Additionally, campaign strategies, including targeted messaging through social media, significantly shape how political messages are received, further influencing voter perceptions leading up to elections.