Digital campaigns have transformed traditional electoral politics by enabling candidates to reach voters through social media, email, and other online platforms. These tools allow for targeted messaging, increased engagement, and quicker response times to public concerns. Moreover, digital campaigns can lower campaign costs, facilitating participation from a broader range of candidates. However, they also raise challenges such as the spread of misinformation, cyber interference, and the challenge of maintaining genuine interpersonal connections. The shift towards digital campaigning marks a significant evolution in political strategies, adapting to changing consumer habits and preferences.