"Political communication" entails the processes by which information is created, shared, and interpreted within societies. This encompasses the interactions between politicians, media, and the public and defines how political messages are framed. In modern societies, political communication has evolved with technological advancements like social media and digital news platforms, allowing for rapid dissemination of information and citizen engagement. However, it also leads to challenges such as misinformation and echo chambers, complicating public discourse. Effective political communication is essential for accountability, transparency, and facilitating informed citizen participation in the democratic process.