What does the term "grassroots mobilization" refer to? 🔊
Grassroots mobilization refers to organizing efforts that originate from the local level, empowering individuals to advocate for social or political change. This approach often involves community members directly engaging in activities such as protests, advocacy campaigns, or community organizing. Grassroots movements rely on the collective action of ordinary citizens, aiming to raise awareness and influence policy decisions. By fostering active participation, grassroots mobilization can challenge established power structures and promote desired changes. Effectiveness is often enhanced by leveraging social networks and local resources, ultimately building a sense of community and shared purpose in pursuit of a common goal.
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