The term "soft power" in international relations refers to the ability of a country to influence others through attraction and persuasion, rather than coercion or force. This can include cultural appeal, values, and foreign policy initiatives that are perceived positively by others. Effective use of soft power can enhance a nation’s global influence and foster alliances, ultimately leading to greater diplomatic success. Nations often employ soft power through cultural exchanges, development aid, and participation in international organizations to promote their interests without resorting to military measures.