Several factors contribute to the rise of populism in politics, including economic insecurity, cultural backlash, and political disillusionment. Economic factors like job loss, wage stagnation, and inequality can drive people toward populist leaders who promise to address their grievances. Cultural issues, such as immigration and national identity, may also provoke a reaction against elites perceived as out of touch. Moreover, political disenfranchisement can create a fertile ground for populism, as citizens seek alternatives to mainstream parties. By exploiting these sentiments, populist movements often champion the interests of the "common people" against a corrupt or distant elite.