Campaign advertising significantly impacts voter perceptions, shaping opinions about candidates and issues. Through persuasive messaging, candidates can highlight their qualifications, policies, or character traits, often influencing public opinion leading up to an election. Advertisements can frame issues in specific ways, highlighting certain facts while downplaying others, thereby affecting the voter’s understanding and priorities. Additionally, the frequency and reach of ads can amplify their effects, creating amplifying loops via social media and other channels. Ultimately, effective campaign advertising can sway undecided voters, reinforce support for committed supporters, and significantly contribute to electoral success.