Soft power refers to the ability of a country to influence others through non-coercive means, such as culture, values, and diplomatic relationships, rather than through military force or economic pressure. In international relations, soft power is essential for fostering cooperation and goodwill, making countries more appealing as partners. This type of power can enhance a nation's global standing, allowing it to project influence through cultural exports, educational exchanges, and participation in international organizations. Ultimately, soft power complements hard power, making it a critical aspect of strategic diplomacy and foreign policy.