Campaign rallies significantly impact voter engagement by creating a sense of community and enthusiasm among supporters. They serve as platforms for candidates to convey their messages, rallying grassroots support and energizing their base. Rallies often generate media coverage, amplifying the campaign’s message beyond attendees. Personal interactions and the shared experience can strengthen voter loyalty and commitment to turn out on election day. Additionally, rally participation can influence undecided voters through the mobilization of volunteers and peer persuasion, making them pivotal in shaping electoral outcomes.