Social media campaigns have transformed political engagement by providing platforms for rapid information dissemination and grassroots mobilization. They enable political movements to reach a broader audience, allowing issues to gain traction quickly and often bypassing traditional media gatekeepers. Through targeted messaging, social media can effectively organize events, spread awareness, and encourage civic participation, particularly among younger demographics. However, these platforms also pose challenges, such as the spread of misinformation and polarized discourse. Balancing the democratizing potential of social media with its risks is essential for fostering informed and productive political engagement.