The impact of social media on political engagement is profound, transforming how citizens interact with political discourse. Platforms such as Twitter and Facebook enable greater connectivity and accessibility, allowing individuals to share information quickly and mobilize support for causes. Social media facilitates grassroots movements and provides a space for diverse voices to be heard. However, it also presents challenges, such as the spread of misinformation and the potential for polarization. Overall, social media has reshaped political landscapes, influencing both the nature of campaign strategies and the ways citizens engage with politics.