Media portrayals significantly affect an athlete's reputation, as the press can magnify achievements or failures. Positive coverage can enhance an athlete's image, attracting endorsements and fan support, while negative stories can lead to controversy and public scrutiny. The nature of journalism, including sensationalized reporting or clickbait, can distort reality, impacting public perception disproportionately. Additionally, the rise of social media means athletes must actively manage their narratives to safeguard their reputations.