Audience engagement enhances the experience of sports events by creating a vibrant atmosphere that motivates athletes and contributes to the overall excitement. When fans actively participate, whether through cheering, social media interaction, or community events, it can elevate team morale and performance. Engaged spectators also amplify the visibility of events, fostering a sense of connection between the audience and athletes. This interaction enhances the entertainment value of sports, encouraging loyalty and support for teams and players.