Media representation significantly influences how sports figures are perceived by the public. Positive representation can enhance athletes' visibility, garnering support, sponsorships, and societal respect. Conversely, negative portrayals can distort public opinions, focusing on scandals or controversies rather than achievements. Media narratives also shape cultural perceptions regarding gender, race, and class within sports, impacting audience engagement. By controlling narratives, media can either empower or marginalize athletes, highlighting the crucial role of journalism in the sports arena.