In cricket, the primary objective of the bowler is to dismiss the batsman while preventing runs from being scored. Bowlers aim to deliver the ball in such a way that it poses challenges to the batsman's ability to hit it effectively. This involves using technique, variation, and strategy to create opportunities for outs, such as bowling them out or inducing catches. Additionally, controlling the flow of runs is crucial in both limited overs and Test cricket, as it influences the game's overall outcome.