Athletes face several challenges in achieving sponsorship, primarily due to market demand and competition. Brands often seek athletes who not only excel in their sport but also possess strong personal brands and follower engagement on social media. Additionally, athletes may lack the necessary negotiation skills or marketing acumen to secure favorable deals. Legal considerations and the influence of agency representation further complicate this landscape. Emerging athletes often find it especially difficult to break through the noise and attract the attention needed for sponsorship opportunities.