What is the term for digital platforms that promote sports engagement?
The term for digital platforms that promote sports engagement is sports social media. These platforms serve as a valuable avenue for fans, players, and teams to connect and interact in real-time. They offer features such as live updates, fan communities, and behind-the-scenes content, fostering a more profound connection between stakeholders. Additionally, sports social media allows franchises to enhance their brand visibility, engage with fans directly, and create promotional opportunities. By facilitating dynamic interactions, these platforms contribute significantly to the growth of sport and the fan experience.