The famous basketball player with a line of sneakers called "Air Jordan" is Michael Jordan. He is widely regarded as one of the greatest basketball players of all time. The Air Jordan brand, created in collaboration with Nike, debuted in 1984 and has since become a cultural icon, transcending basketball to influence fashion and lifestyle. The sneakers are known for their innovative designs and performance features, appealing to both athletes and sneaker enthusiasts alike. The Air Jordan line has evolved over decades, introducing various models and driving significant revenue for Nike.