Digital marketing can leverage artificial intelligence for targeting by utilizing algorithms that analyze user data to predict behavior and preferences. AI enhances customer segmentation, allowing marketers to create more personalized content that resonates with specific audience segments. By automating processes such as ad placement and content recommendations, AI improves the efficiency and effectiveness of marketing campaigns. Additionally, AI-driven analytics enable real-time adjustments, optimizing performance. This targeted approach not only increases engagement but also drives higher conversion rates, ultimately leading to improved return on investment in marketing strategies.