Advanced algorithms improve search results on the internet by utilizing techniques such as machine learning and natural language processing. These algorithms analyze user behavior, context, and search queries to deliver more relevant and personalized results. By processing vast amounts of data, they can identify patterns and trends that help refine search criteria and enhance the accuracy of results. Additionally, ranking algorithms take into account various factors, including content quality and relevance, to prioritize web pages that best match user intent, significantly improving the overall search experience.