Advancements in technology significantly influence product marketing by enabling more targeted advertising strategies and enhancing customer engagement. Social media platforms, data analytics, and AI tools allow companies to better understand consumer behavior and preferences. This data-driven approach helps marketers tailor messages, optimizing their reach and increasing conversion rates. Furthermore, technologies like augmented reality (AR) and virtual reality (VR) enhance product demonstrations, creating immersive experiences that can capture consumer interest more effectively than traditional marketing methods.